From the time Hygge was introduced in the U.S., I’ve been enamored with the Scandinavian lifestyle. And when it comes to Scandi fashion, there’s something effortlessly cool about the Nordic style — it’s simultaneously chic, functional, and oh-so-minimalist. With the onset of the Hygge crazy, the Scandi or Nordic style has taken over global fashion scenes, with women around the world embracing its sleek yet cozy aesthetic.
But exactly how do you get look? The key to Scandinavian style is simplicity combined with purposeful detail. And the great thing about it is that you may already have most of the elements right in your own closet.
Six Ways to Create the Effortless Scandi Style
- Neutral Tones – Scandinavian wardrobes are built around neutral color palettes. Think beige, gray, black, white, and soft earthy tones like camel or sage. These colors create the base for a chic, timeless look that can be mixed and matched effortlessly. Scandi girls take their neutrals very seriously, often choosing monochrome outfits to create a streamlined, sophisticated vibe without being too fussy. I personally love the camel or cream monochrome look and always receive compliments when I wear it. But whether you wear crisp white shirt with tailored black trousers or a head-to-toe beige ensemble, neutral tones offer endless versatility.
- Clean Lines and Minimalism – Minimalism is at the heart of Scandi style, which means clean silhouettes and fuss-free designs. There’s an emphasis on sharp tailoring, straight cuts, and simple yet elevated basics. You won’t find over-the-top prints or excessive embellishments here; instead, it’s all about timeless pieces that are both functional and flattering. The secret is in the fit—whether it’s a boxy blazer or a sleek midi dress, everything is designed to be worn with ease and elegance.
- Layering for All Seasons – If there’s one thing Scandinavians know how to do well, it’s layering. With the unpredictable weather in countries like Sweden, Denmark, and Norway (even in the summer!), mastering the art of layering is essential. The trick is to layer pieces in a way that looks intentional, rather than bulky. Think oversized sweaters over sleek trousers, a long-sleeve wool shirt paired with a puffer vest, or a crisp white shirt under a chunky knit cardigan. Layering allows you to adjust to the weather while maintaining that polished, put-together look.
- Oversized Outerwear – Scandi winters can be brutal, but that doesn’t mean sacrificing style for warmth. Oversized outerwear is a staple in any Scandinavian woman’s wardrobe. From cocoon-shaped wool coats to puffer jackets and parkas, outerwear in Scandi style is both practical and chic. The key is finding pieces that have a slightly oversized fit without overwhelming the frame, creating a relaxed yet stylish silhouette. Classic camel coats and neutral puffers are go-to options that make a statement while keeping you cozy.
- Practical Footwear – Scandinavian women are all about practicality when it comes to footwear. In a region where walking and biking are common modes of transport, comfortable shoes are a must. After traveling to Norway last summer, I learned first hand how important having practical footwear is in the Nordics. But practical doesn’t mean boring! Chunky sneakers, ankle boots, and minimalist loafers dominate the streets of Copenhagen and Stockholm. For me, my Thursday Chelsea boots gave me a sleek yet sturdy option for Bergen’s cooler days and nights and were super comfortable throughout my trip. Even when it comes to shoes, like a true Scandi girl, balancing style and functionality is a must.
- Effortless Hair and Makeup – Scandi style isn’t just about clothing—it extends to beauty, too. The “less is more” mantra applies here as well, with natural beauty reigning supreme. Hair is typically kept simple, with many women opting for loose waves, straight, middle-parted styles, or the ever-chic low bun. As for makeup, it’s all about enhancing natural features. Think dewy skin, soft blush, and a hint of mascara or brow gel. The goal is to look fresh-faced and radiant, embracing the natural glow rather than covering it up.
Scandi style is more than just a Hygge-focused fashion trend. It’s about looking put together without trying too hard—a balance of comfort and chicness that anyone can achieve. From neutral tones, and oversized outerwear, to effortless hair and makeup, the beauty of Scandinavian fashion lies in its adaptability. So, next time you’re looking for outfit inspiration, channel your inner Scandi girl and embrace the minimalist magic.
Enjoy!
Jennifer
